This occurs because the search algorithms can detect the four primary search intents and act accordingly. Meanwhile, when a user searches for “buy a JBL Bluetooth speaker” Google instantly shows eCommerce pages as the top results. When a user searches for “how to pair a JBL Bluetooth speaker” Google will present results from pages or videos that contain instructions of some kind.
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By adding schema markup to your website’s HTML, you provide search engines with explicit clues about what your data means. Technical SEO refers to the process of optimizing the technical aspects of a website to improve its visibility and ranking in search engine results. While choosing keywords might seem as simple as picking popular search terms in your industry, effective research requires a deeper understanding of search intent.
Fallen has ten years of experience in SEO and has worked with companies like monday.com, Riverside.fm, and LeoVegas, focusing specifically on tech SEO. I reached out to eight specialists to get the inside scoop on their SEO best practices. Each specialist focused on a single area (i.e., Tech SEO) or way of working (i.e., working with an agency) within SEO. But a lot of the ‘get rich quick with AI’ types sold people some serious SEO strategy snake oil that turned out to be a big serving of scaled content abuse. The 40% in question refers to a large number of websites (many of which received manual actions) that published unhelpful AI-generated content, which Google ultimately viewed as spam.
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Because the search intent behind the keyword “best video editors” is commercial. Users are looking for video editing software options rather than a definition for what a video editor is. This method involves spotting keywords your competitors are targeting yet you aren’t. Helping you identify new keyword opportunities and potentially increase your market share. Keep in mind that not all keywords will fit your needs, so make sure to manually review them to ensure they are relevant to your specific goals.
If you need to block BHS Links some files, directories, or even your whole site from Google Search, check out our guide about ways to prevent content from appearing in search results. When Google crawls a page, it should ideally see the page the same way an average user does. For this, Google needs to be able to access the same resources as the user’s browser. A light SEO website audit is a brief analysis of your website’s SEO performance, which doesn’t require backend access. Before starting the hiring process, determine why you’re hiring an SEO specialist in the first place.
Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have a lower keyword difficulty compared to 1-3 word “head terms”. In this article, you will learn about the process used by marketers to optimize your website for search engines like Google, Bing, Yahoo, and many others. Learn more about how marketers use search engine optimization to rank higher and increase traffic. For example, my guide to link building is optimized around the keyword “link building.” So I used that keyword in my URL. Including keywords in your URL can signal to Google what your page is about.
By understanding what keywords to target and building your website content around those words, you can improve your site’s rankings in search results. This will help attract the right kind of visitors to your site who are interested in what you offer. A well-organized website structure and navigation help search engines understand your content while providing a better user experience. While search engines use hundreds of ranking factors, some carry more weight than others. By focusing on the most influential factors, you can allocate your resources efficiently and create a targeted SEO plan that delivers results. Most of the tools on this list focus on SEO more broadly, but Localo hones in on local SEO and makes a point of getting you in front of a local audience.
- For example, in my article optimized around the keyword “email marketing,” I mention that keyword right off the bat.
- If you plug in your target keyword in Google, you will see right away if there’s a featured snippet you can optimize for.
- The starting point in SEO is to understand what your target customers are searching for.
- These features often have data acquired from proprietary data sources, such as Wikipedia, WebMD, and IMDb.
- Here, you can use Surfer AI to drop in an outline, write the article, and optimize the copy.
But there are other SERP features you should consider as your SEO strategy evolves. For more on this, check out our full guide to improving your page speed. If you were a HubSpot competitor, and you had your own page of co-marketing statistics, you could reach out to this site for a link. On the next page, click the “Best” option to filter out nofollow links (which won’t pass SEO value if we get them).
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